If you are just starting your law practice, not everyone is going to know about you. But if they don't know about you, then you can't get any new clients. There are various marketing techniques that you can use that will help you get your name out in front of people's faces so that they will think of you when they need a new attorney.
Direct Mail Marketing
One thing you can do is to work with a company that will offer direct mass mail services. The marketing company will give you the options of different kinds of mailers to send out. For example, you can send out a postcard that has your information on it. Another option is to use a flyer that is part of an ad package. In many places, there are ad fliers that go out to all the households in the area. Those fliers will be from local grocery stores and drug stores. The entire ad package also generally includes fliers for local businesses, which could include your law office. The nice thing about using a company like this is that they will have different kinds of mailing lists that you can choose from. You can narrow down who your mailers go to by demographics. For example, if you specialize in business law, then the mailers will go out to all the businesses in your area and not to homeowners.
SEO stands for search engine optimization. It's a group of tools that an online marketing company can use in order to boost your visibility. The way that they do that is to make sure that your name comes up higher in the search results page. So, with those tools, if someone were to use a search engine to search for a law practice in your area, your name would show up higher in the search rankings so that people are more likely to choose your website. Some of those tools are used in the coding of your website so that they are part of it. The marketing company can put those into your site after it has been created or you can have them work with a designer so that all those tools are already in your site from the beginning.
If you are trying to get your law practice going, you need to make sure that you can get as many clients as you can. Using an attorney marketing company can help you get your name out there.